The Objective
The goal was to improve the product comparison experience on MEDION product pages. Users needed a clearer way to evaluate similar products, understand key differences and make confident purchase decisions without leaving the product context.
The Execution
I designed, implemented and tested a comparison element that highlights relevant product information in a structured and easy-to-scan layout. The solution was created in Figma, built with HTML, CSS and JavaScript, and tested through Dynamic Yield to evaluate its impact on the product page experience.
The Process
The process started by analyzing the product page context and identifying where users might need support when comparing similar products. I explored how product information could be structured more clearly, designed the comparison element in Figma, implemented it with HTML, CSS and JavaScript, and prepared it for testing through Dynamic Yield.
The Outcome
The A/B test showed that the comparison element created a stronger interaction point on the product detail page. Users spent more time engaging with product information, compared products more easily and showed clearer purchase intent.
After successful validation through Dynamic Yield, the solution was implemented as part of the product page experience.
